Due to the growing importance of marketing as a field of study and the increased demand from students for studies in marketing, the Faculty recognized the need for a special degree in marketing. As a result a “marketing unit” was established in January 1994, which introduced the B.Sc degree in Marketing Management.
The marketing unit became the Department of Marketing in 1996. Starting in the academic year 2001/2002, the degree has been renamed as “B.Sc. Business Administration (Marketing) (Special)” and the curriculum has been strengthened. However, being updated with the new development in the field of marketing management, currently the B.Sc. in Marketing Management (Special) Degree is retained as the official title of the degree.
“Prosper lives through learning”
“The Department of Marketing Management is committed to develop innovative, dynamic young professionals with state of the art competencies making them change agents in the organizational and societal level. Our philosophy is to disseminate knowledge, attitudes and skills to cater the needs of the industry.
The department endeavor to promote research and consultancy in marketing with proactive approaches to issues arising from practice.”
Aims, Objectives of the Programme
The main objective of this degree programme is to provide undergraduates with knowledge, talents, skills and attitudes to be marketers who can make a real difference in the consumer and industrial market, profit and non- profit organizations, small and large firms and domestic and international markets by influencing the development of new products and services, supporting the personal development of the people who work for them, reconciling organizational activities with ecological, social and political concerns across the world, adapting to the challenges that come from globalization of the economy and the constant and quick changing pattern of competitive pressures and opportunities.