Department of Marketing Management won an ELTA/ELSE AHEAD World Bank Grant for Expansion and Development of the BSc. Marketing Management (Special) Degree, University of Sri Jayewardenepura

The Department of Marketing Management was able to win a competitive World Bank Grant
called AHEAD ELTA/ELSE which worth of Rs.15 million. The agreement of the same was
signed on 18 th Nov 2019 at the University, with the participation of the Vice Chancellor of the
University – Senior Prof. Sampath Amarathunga, Director of the World Bank Project of the
University – Dr. Kalum Gamage, Head of the Department – Prof. (Mrs) Amila Jayarathne,
Coordinator of the Project – Dr. (Mrs) Asoka Malkanthie and the lecturers of the Department.
The World Bank in collaboration with the Government of Sri Lanka support the higher education
sector through a bank funded Accelerating Higher Education Expansion and Development
(AHEAD) operation in Sri Lanka for the development of the higher education sector which is of
central importance to enable Sri Lanka to make the transition from a Lower-Middle Income
Country (LMIC) to an Upper Middle-Income Country (UMIC).
The AHEAD operates under three results areas (1). Increasing Enrollment in Priority Disciplines
for Economic Development, (2) Improving the Quality of Higher Education, and (3) Promoting
Research, Development and Innovation; and this grant benefits the students of the Department of
Marketing Management in five avenues, namely, (a) Developing an innovative learning and
teaching environment, (b) Enhancing the academic industry exposure, (c) Approaching the
undergraduate capacity development, (d) Introducing carrier oriented course units and (e)
Enhancing the students’ proficiency in English Language.