Objective

To cater to individuals who have little opportunity to pursue their studies in the field of Marketing with the aim of enriching the theoretical and practical knowledge, enhancing the soft skills needed to be dynamic and novel marketers.

Entry Qualifications

  • Applicants should possess at least six passes with three credit passes, including a credit pass for English language for the G.C.E. (O/L), with the minimum of two years working experience in an established organization.
  • Applicants with three passes for the G.C.E. (A/L) examination in the any stream, or two passes for the G.C.E. (A/L) examination, in any stream and pass in General English subject
  • Any other qualification which the University accepts as equivalent to the above

Programme Structure

Semester I

No of  Credits

DM 1.1.1 Management Process

3

DM 1.1.2 Principles of Marketing

3

DM 1.1.3 Consumer Analysis

3

DM 1.1.4 Business Mathematics

3

DM 1.1.5 Computer Applications in Marketing

3

Semester II

No of  Credits

DM 1.2.1 Fundamentals of Economics & Accounting

3

DM 1.2.2 Marketing Management

3

DM 1.2.3 Sales Management

3

DM 1.2.4 Statistics for Marketing

3

DM 1.2.5 Marketing Communication

3

Commencement of the New Intake

Classes will commence in October 2017 and classes will be held on weekends in the university. (Saturday Evening and Sunday full day)


Primary Point Of Contact

Coordinator

Diploma in Marketing Management,
Department of Marketing Management,
Faculty of Management Studies & Commerce
University of Sri Jayewardenepura,
Gangodawila,
Nugegoda.

Tel: 0112 -802009 / 0713117533
Email:diploma.mkt@gmail.com

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Other Important Info


Maximum Intake
Annual student intake and the method of selection will be determined by the Department for each academic year.
Length of the Degree Program
One year (two semesters)
Medium
English