Snr. Prof. (Mrs) D.S.R Samarasinghe

Snr. Prof. (Mrs) D.S.R Samarasinghe

Prof Rohini

Professor

PhD (SJP); M.Sc. Bus (Marketing) (SJP); PG. Dip. Marketing (PIM); EPPG. Dip. in Marketing of Services. (MSM – Netherlands); B.Sc. Bus. Admin. (Special) (SJP); EDip. in Marketing Sustainability (MSM – Netherlands)

Research Publications

 Samarasinghe DSR (2015) “The Use of Structural Equation Modeling Technique in Practicing Green Consumer Behavior in Sri Lanka”. International Journal of Business Studies, University of Jaffna, Sri Lanka, Vol.1, No.2, pp. 1-14.

 Samarasinghe DSR (2015) “Green Attitudes & Behavior Gap: Obstructions to be Green”. International Journal of Applied Business & Economic Research (IJABER), Vol. 13, No. 3, pp. 1461-1476.

Samarasinghe DSR (2012) “The Influence of Cultural Values and Environmental Attitudes on Green Consumer Behavior”, International Journal of Behavioural Science, Behavioural Science Research Institute, Bangkok, Thailand, Vol. 7, No.1 pp 83-98.

Samarasinghe DSR & Samarasinghe GD. (2012) “Green Decisions: Consumer’s Environmental Beliefs and Green Purchasing Behaviour”. Journal of Innovation and Sustainable Development, 2013 Vol.7, No.2, pp.172 – 184 (Inderscience Publishers).

 Samarasinghe DSR (2012) “A Green Segmentation: Identifying the Green Consumer Demographic Profile in Sri Lanka”. International Journal of Marketing and Technology, Vol.2, Issue 4, pp. 318-331.

 Samarasinghe DSR (2012) Green Consumerism: Individual’s Ethics a and Politics as Predictors of Pro-Environmental Behavior, Delhi Business Review, International Journal of Society for Human Transformation Research, Vol. 13, No. 1 (January – June). pp.41-48

 Samarasinghe DSR (2012) “Green Awaking or Not: Investigating Pro-Environmental Behavior of Sri Lankan Consumers”, QUEST- Bi Annual Refereed Journal of Management & Research, Tolani Institute of Management, India, Vol. 11, Issue 11, pp, 3-12.

Samarasinghe DSR (2012)” Factors Affecting Green Product Design: Marketing professonal’s Perspective”, Indian Journal of Applied Research – June 2012, Vol. 1, Issue:9, pp 194-196.

Samarasinghe DSR (2012) “The Impact of Knowledge and Trust of Green Information Between Value-Action Gaps”, EXCEL International Journal of Multidisciplinary Management Studies, Vol. 2, Issue: 09, pp 1-14.

Samarasinghe DSR (2012) “Is Social Psychological Theoretical Model Sufficient: Empirical Research Gaps for Understanding Green Consumer Attitudinal Behavior”. International Journal of Advanced Research in Management and Social Sciences, Vol. 1, No. 4, pp 24-54.

Samarasinghe DSR (2012) “Green Home Concept: Consumer’s Perception towards Green Homes in Sri Lanka”. PARIPEX Indian Journal of Research, pp 137-140.

Samarasinghe DSR (2011) “Green Marketing practice: How consumers Understand and Respond to Green Labeling”, Journal of Science & Management – Vavuniya Campus of the University of Jaffna, Vol.3, pp. 96-106.

International Conferences/ Symposia

Samarasinghe DSR (2017) “Does Consumer’s Green Consumption Behavior Intention Lead to Actual Green Behavior: A South Asian Country Perspective”. International Conference on Business, Economics, Social Sciences & Humanities (BESSH –held on 23-24 November, 2017), Tokyo, Japan

 Samarasinghe DSR (2014) “Green Food Consumption Gap: What Motives Predict Green Food Purchasing Behavior in Sri Lanka”. International Conference on Agriculture & Forestry, Colombo, Sri Lanka

 Samarasinghe DSR & Terence G. (2012)Households’ Values and Attitudes on Green Energy Consumption: Real Estate Development Perspective”. FMSC Research Symposia –End-2012, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka

Samarasinghe DSR & Abeysekara (2012) “Higher Education in Retirement- Reasons from Sri Lanka”. EDULEARNIZ, 4thInternational Conference on Education & New Learning Technologies) July 2012, Barcelona -Spain.

Samarasinghe DSR & Arachige BJ. (2012) “Factors Affecting Addiction: Substance Abuse FMSC- Research Symposia- Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

 Samarasinghe DSR (2011)The Impact of Environmental Information on the Relationship between Consumer Value Orientation and Environmentally Significant Behavior”. International Conference in Marketing-January 2012, Indian Institute of Management Lucknow (IIML), India

 Samarasinghe DSR (2011) “Opportunities for Green Marketing practice: How does Labeling Information Influence Green Purchasing Decisions in Sri Lanka”. Indian Institute of Management Ahamadabad),4th IIMA Doctoral Colloquium, Indian Institute of Management Ahmedabad(IIMA), India (Received the “Award for the Best Paper” of the marketing track).

 Samarasinghe DSR (2011) “Green Decision: Consumer’s Environmental Beliefs and Green Purchasing Behavior”. International Conference on Climate Change & Social Issues – November 2011, Institute of Human Development & Training in Sri Lanka with Touluse Business School in France.

 Samarasinghe DSR (2011)Investigating how Congruence Between Consumers’ Environmental Values and Marketing Information Influence Green Purchasing Behavior in Sri Lanka”. The 8th International Postgraduate Research Colloquium –Annual Research Conference, Behavioral Science Research Institute, Srinakharinwirot University, Bangkok, Thailand.

 Samarasinghe DSR, Chandralal, L. & Samarasinghe, GD. (2006) “The Influence of the Market Orientation of the Firm on Employees’ Job Satisfaction and Organizational Commitment”. 10th Anniversary International Symposium-2006 Subaragamuwa University of Sri Lanka.

 

Book Publications

 

Marketing Management:  Marketing Principles, Concepts, and Practical Examples- Recommended (Sinhala Text) Book for External Degree Programs & Executive Marketing Programs, ISBN: 978-955-50827-0-09

Publishing Year – 2008

Marketing for Beginners (Sinhala Text) ISBN: 978-955-4530-03-4

Publishing Year – 2011

Target Marketing (Sinhala Text) ISBN: 978-955-30-3708-4

Publishing Year – 2012

Functional Marketing (Sinhala Text) ISBN: 978-955-30-3709-1

Publishing Year – 2012

Evolution of Marketing (Sinhala Text) ISBN: 978-955-30-3707-7

Publishing Year – 2012

Social Responsibility Marketing (Sinhala Text) ISBN: 978-955-4530-04-1

Publishing Year – 2012

Marketing Management Case Studies (English Text) ISBN: 978-955-4530-05-8

Publishing Year – 2012

Chapters of Book:

Introduction to Marketing

Three chapters; (1) Marketing Environment

(2) Market Segmentation, Targeting, and Positioning and

(3) introduction to International Marketing

(Marketing Book Published by the Faculty of Management Studies and Commerce under the UNESCO Project- 1995)

Teaching and Research Interests

 

Teaching:

Marketing Management

Sustainability Marketing

Sustainable Consumption Behavior

Green Business Development/Green Entrepreneurship

Strategic Marketing & Brand Management                                                 

Research:

Sustainable Development & Marketing (Green Marketing)

Sustainable Consumption Behavior

Waste Management

Tourism & Hospitality Marketing

Strategic Marketing & Brand Management

Quantitative research on Structural Equation Modeling using Smart PLS

Special Achievements

Awards- Fellowships

  • The Netherlands Government Funding Fellowship (NUFFIC) to follow Executive Postgraduate Diploma in Marketing of Services at Maastricht School of Management, Netherlands -2006.
  • The Netherlands Government Funding Fellowship (NUFFIC) to follow Executive Diploma -Refresher Course on “Marketing Sustainability” of Executive Program at Maastricht School of Management, Netherlands -2016.

Research Awards

 

Achieving the highest h-index in the Faculty of Management Studies and Commerce for the Year 2017– Research Awards – 2017, University of Sri Jayewardenepura.

 The Best Marketing Research Paper Award at the International conference 2011 from Tolani Institute of Management, India for the Title of “Green Awaking or Not: Investigating Pro-Environmental Behavior of Sri Lankan Consumers.”

Award for the Best Paperin 4th IIMA Doctoral Colloquium – January 2011, Indian Institute of Management Ahmedabad in India for the title of “Opportunities for Green Marketing practice: How does Labeling Information Influence Green Purchasing Decisions in Sri Lanka.”

 

Contact Details

Official : 011 2802009 Ext. 8849                                                     email: srohini@sjp.ac.lk

Private:   Mobile: 0770880360