BIO
Professor Dushan Jayawickrama is the Dean of the Faculty of Management Studies and Commerce and a Professor attached to the Department of Marketing Management at the University of Sri Jayewardenepura. With over two decades of experience in higher education, he has established himself as an academic leader, educator, and researcher committed to advancing marketing knowledge and management education. He holds a Bachelor of Science (Marketing Management) Special Degree and a Master of Science in Management from the University of Sri Jayewardenepura, and a Doctor of Philosophy (PhD) from Swinburne University of Technology, Australia.
Professor Jayawickrama's research centres on consumer behaviour, consumer ethics, consumer culture theory, and social marketing, with broader interests in consumer vulnerability, mindful consumption, tourism marketing, and marketing education. His work explores the evolving relationship between consumers, markets, and society, contributing to both academic scholarship and practical solutions for responsible marketing and sustainable consumer practices.
Passionate about fostering excellence in higher education, Professor Jayawickrama continues to champion innovative teaching, impactful research, and academic leadership. Through his work as an educator, researcher, and Dean, he is dedicated to nurturing future business leaders, strengthening industry engagement, and promoting a culture of academic excellence, collaboration, and societal impact
TEACHING INTERESTS
- Consumer Behaviour
- Marketing Management
- Marketing Research
- Social Marketing
- Consumer Ethics
- Consumer Culture Theory (CCT)
- Strategic Marketing
- Tourism Marketing
- Research Methodology in Marketing
- Contemporary Issues in Marketing
RESEARCH INTERESTS
- Consumer Behaviour
- Consumer Culture Theory (CCT)
- Consumer Ethics
- Mindful and Ethical Consumption
- Social Marketing
- Consumer Vulnerability and Consumer Protection
- Marketing Management
- Marketing Research
- Tourism Marketing and Destination Branding
- Marketing Education
- Corporate Social Responsibility (CSR)
- Sustainable Consumption
ACADEMIC QUALIFICATIONS
- DOCTOR OF PHILOSPHY, Swinburne University of Technology, Australia (2017)
- Management, University of Sri Jayewardenepura, Sri Lanka (2009)
- Marketing Management (Sp), University of Sri Jayewardenepura, Sri Lanka (2002)
PUBLICATIONS
Journal Article
Impact of Emotional Advertising on Admission Intention for Non-State (Private) Universities in Sri Lanka: With Special Reference to Bachelor’s Degree Programs
2025 Sri Lanka Journal of Management Studies
Journal Article
Investigating Perceptions of Sri Lanka’s Tourism Image via Travel Blog Narratives: A Netnographic Examination
2025 Sri Lanka Journal of Social Sciences
Journal Article
Becoming an “owner” in a learner-centred context: a Sri Lankan experience at a postgraduate taught course in management and technology
2022 Journal of International Education in Business
Journal Article
Experience of the Consumer Vulnerability in High Contact Services Encounter
2022 Proceedings of the 11th International Conference on Management and Economics
Journal Article
From Overconsumption to Mindful Consumption: An Examination of Consumption Practices of Sri Lankan Consumer Activists
2022 Sri Lanka Journal of Management Studies
Journal Article
Influence of Destination Brand Experience (DBE) on Willingness to Recommend (WR) a Tourist Destination: A Study among Tourists in Sri Lanka
2021 South Asian Journal of Management
Journal Article
Factors Influencing Consumer Adoption of E-Payments: With Special Reference to Sri Lankan Electricity Bill Payers
2021 Proceedings of Sustainable Management
Journal Article
INTERPERSONAL INFLUENCE ON PATIENTS’CHOICE OF MEDICAL PRACTITIONERS IN A LESS-REGULATED PRIVATE HEALTH CARE INDUSTRY
2021 Sri Lanka Journal of Management Studies
Journal Article
The Impact of Destination Brand Experience on Behavioural Intentions with Reference to International Tourists Visiting Ella, Sri Lanka
2021 Global Journal of Human-Social Science: C – Sociology & Culture
Conference Paper
Sustainability through Universal Love and Mindful Consumption: Experiences of Sri Lankan Consumer Activists
2021 Sustainable Management
Conference Paper
Mindful Consumption of Imported Fresh Fruits: Experiences of Sri Lankan Consumers
2021 Sustainable Management with Special Focus on Dilemmas of Business Oriented Management (Conference Proceedings)
Book
Book Review: Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Herman Kartajaya and Iwan Setiawan
2020
Journal Article
How Sri Lanka Has Been Promoted as a Tourist Destination? An Exploration of The Promotional Efforts of Sri Lanka Tourist Promotional Authority of Sri Lanka
2020 Sri Lanka Journal of Management Studies
Journal Article
Enabling vulnerable populations: insights from the experiences of functionally illiterate consumers
2020 Journal of Social Marketing
Journal Article
What have they heard? Pre-visit Image of Sri Lanka as a Tourist Destination.
2019 South Asian Journal of Management
Journal Article
Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts
2018 Sri Lankan Journal of Management
Journal Article
Corporate social responsibility and product evaluation: The moderating role of brand familiarity
2013 Corporate Social Responsibility and Environmental Management
Journal Article
Broadening the Scope of Ethical Consumer Behaviour: A Study on Five Precepts of Buddhism pp. 38-50
2013 International Journal of Asian Business and Information Management (IJABIM)
Journal Article
Influence of Demographic Factors on Consumer Involvement
2010 Sri Lanka Journal of Humanities and Social Sciences