About the Program<\/p>\n\n\n\n
Master of Science (M.Sc.) in Marketing Programme is tailored for those pursuing higher studies in marketing and intend to improve their knowledge, techniques, skills, approaches, models, and philosophies associated with analyzing, formulating, implementing, and controlling marketing strategies and policies for domestic and global markets. The M.Sc. in Marketing program combines modules that are essentially required for a professional marketer to better comprehend the business, markets, customers, and competition.<\/p>\n\n\n\n
The program also gives students independent reflection on research and critical thinking in the field of marketing. Independent research aims at providing students with problem-recognition, analytical, and problem-solving abilities that need to think critically and obtain fact-based, correct decisions.<\/p>\n\n\n\n
The M.Sc. in Marketing program consists of two years with four semesters covering a total of 60 credit values<\/strong> with the \u2018Dissertation\u2019, being equivalent to the SLQF level 10<\/strong> qualification. The individual who completes the M.Sc. in Marketing would possess a deep, coherent, and extensive knowledge of marketing and related disciplines coupled with an appreciation of the contribution of research to the discipline, and practical exposure.<\/p>\n\n\n\n Program Learning Objectives<\/p>\n\n\n\n At the completion of the M.Sc. in Marketing program, the students should be able to,<\/p>\n\n\n\n PLO1: Comprehend the theories and concepts in marketing and related disciplines<\/em><\/p>\n\n\n\n PLO2: Exemplify an in-depth knowledge of contemporary developments and issues in the business world<\/em><\/p>\n\n\n\n PLO3: Operate productively with the state of art technologies in the digital environment<\/em><\/p>\n\n\n\n PLO4: Manage stakeholder relationships effectively in achieving desired outcomes<\/em><\/p>\n\n\n\n PLO5: Suggest research-based sustainable solutions for marketing issues by incorporating an ethical mindset and critical thinking<\/em><\/p>\n<\/blockquote>\n\n\n\n Contact<\/strong><\/p>\n\n\n\n Mr. Harsha Tissera <\/p>\n\n\n\n\n
Program Coordinator
0713382233
marketingmasters@sjp.ac.lk<\/p>\n\n\n\n