{"id":3034,"date":"2021-05-05T07:48:44","date_gmt":"2021-05-05T07:48:44","guid":{"rendered":"https:\/\/mgt.sjp.ac.lk\/vjm\/?post_type=journal_article&#038;p=3034"},"modified":"2021-05-05T07:51:20","modified_gmt":"2021-05-05T07:51:20","slug":"book-review-how-creating-customer-value-makes-you-a-great-executive-by-gautam-mahajan","status":"publish","type":"journal_article","link":"https:\/\/mgt.sjp.ac.lk\/vjm\/journal_article\/book-review-how-creating-customer-value-makes-you-a-great-executive-by-gautam-mahajan\/","title":{"rendered":"Book Review: How Creating Customer Value Makes You a Great Executive by Gautam Mahajan"},"content":{"rendered":"<p><section class=\"kc-elm kc-css-583385 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-914362 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-752647 kc_text_block\"><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family:\"Times New Roman\",serif;color:black; mso-themecolor:text1\">B.S. Galdolage<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size:12.0pt;font-family:\"Times New Roman\",serif\">\u00a0<\/span><\/b><\/p>\n<p class=\"MsoNormal\"><b><span style=\"font-size:10.0pt;font-family:\"Gill Sans MT\",sans-serif; mso-bidi-font-family:\"Times New Roman\"\">Abstract <o:p><\/o:p><\/span><\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom:10.0pt;text-align:justify;line-height: 115%;mso-layout-grid-align:none;text-autospace:none\"><font face=\"Times New Roman, serif\"><i>The history of value perceptions in marketing goes back to the end of the 19th century, to the industrial revolution which gave rise to \u2018transaction marketing\u2019. It made a dichotomy between the customer and producer, making value one-way directional from the provider to the customer. In the early 1990s, many \u2018industrial nations&#039; which were recognised as \u2018production-led economies&#039; started transforming into \u2018service led\u2019 seeking to establish long-term relationships with customers focusing on customer retention more than attracting new customers. However, value creation in the third millennium, progressively transformed into a new stage giving priority to the collaborative perspective of value creation which termed as co-creation.\u00a0<\/i><\/font><\/p>\n<p class=\"MsoNormal\">\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-773047 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-551002 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-215802 kc_text_block\"><\/p>\n<p><b>Download<\/b><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-665344 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-452153 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-163474 kc-icon-wrapper\">\n\t\t<a href=\"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-content\/uploads\/2021\/05\/A-book-review.pdf\" target=\"_self\" title=\"\">\n\t\t<i class=\"fa-file-pdf\"><\/i>\n\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-999729 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-960051 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-748642 kc_text_block\"><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: \" times=\"\" new=\"\" roman\",=\"\" serif;\"=\"\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: \" times=\"\" new=\"\" roman\",=\"\" serif;\"=\"\">Cite this paper:<o:p><\/o:p><\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: \" times=\"\" new=\"\" roman\",=\"\" serif;\"=\"\">B.S. Galdolage. (2021). Book Review: How Creating Customer Value Makes You a Great Executive by Gautam Mahajan,&nbsp;<span style=\"letter-spacing: -0.05pt;\">Vidyodaya<\/span><span style=\"letter-spacing: -0.45pt;\">&nbsp;<\/span><span style=\"letter-spacing: -0.05pt;\">Journal<\/span><span style=\"letter-spacing: -0.45pt;\">&nbsp;<\/span>of<span style=\"letter-spacing: -0.4pt;\">&nbsp;<\/span><span style=\"letter-spacing: -0.05pt;\">Management, 7(1), 163-165.&nbsp;<\/span><\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"author":2,"template":"","journal_article_cats":[213],"_links":{"self":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/journal_article\/3034"}],"collection":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/journal_article"}],"about":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/types\/journal_article"}],"author":[{"embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/media?parent=3034"}],"wp:term":[{"taxonomy":"journal_article_cat","embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/journal_article_cats?post=3034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}