{"id":2641,"date":"2021-03-10T06:25:19","date_gmt":"2021-03-10T06:25:19","guid":{"rendered":"https:\/\/mgt.sjp.ac.lk\/vjm\/?page_id=2641"},"modified":"2021-03-10T06:28:14","modified_gmt":"2021-03-10T06:28:14","slug":"360o%cc%89-servitization-as-strategy-for-business-growth","status":"publish","type":"page","link":"https:\/\/mgt.sjp.ac.lk\/vjm\/2017-volume-3-number-02\/360o%cc%89-servitization-as-strategy-for-business-growth\/","title":{"rendered":"360\u00ba\u0309 Servitization as Strategy for Business Growth"},"content":{"rendered":"<p><section class=\"kc-elm kc-css-691732 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-163733 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-668688 kc_text_block\"><\/p>\n<ul class=\"list4\">\n<li><span style=\"font-weight: 600;\">S. D. S. R. Maheepala<\/span><br \/><i style=\"color: #666666; font-size: 11pt;\">University of Sri Jayewardenepura, Sri Lanka<\/i><\/li>\n<li><span style=\"font-weight: 600;\">C. Centonze<\/span><br \/><i style=\"color: #666666; font-size: 11pt;\">HeiQ Materials AG, Switzerland<\/i><\/li>\n<li><span style=\"font-weight: 600;\">B. N. F. Warnakulasooriya<\/span><br \/><i style=\"color: #666666; font-size: 11pt;\">University of Sri Jayewardenepura, Sri Lanka<\/i><\/li>\n<li><span style=\"font-weight: 600;\">Y. K. Weerakoon Banda<\/span><br \/><i style=\"color: #666666; font-size: 11pt;\">University of Sri Jayewardenepura, Sri Lanka<\/i><\/li>\n<li><span style=\"font-weight: 600;\">Abstract<\/span><br \/><i style=\"color: #666666; font-size: 11pt; text-align: justify;\">Servitization is type a business model innovation where companies extend their product offers through related services. A 360\u00ba\u0309 Servitization is when the manufacturing company uses a base, intermediary and advance service portfolio together with their product portfolio to co-create a unique value proposition to each customer. This research aims to understand how an organization ventures to grow the business through a 360\u00ba\u0309\u00a0 Servitization. Underpinning the Resource Advantage Theory, a single-case study is conducted in order to achieve the aim of the paper. Data was\u00a0 collected from semi-structured interviews, company reports and the website. A participatory approach with the company CEO strengthened the esearch findings. A deductive content analysis was conducted and findings were reported. This study identifies the importance of a unique product service bundle for each existing and potential customer to co-create value to enhance business growth. The research further identifies the importance of all service types such as base services, intermediary services and advance services when creating a unique product service bundle. The Product- Service-Customer Matrix developed in this study is an import tool for business to business manufacturing organizations in the 21st century to co-create value with the customer. This matrix is a useful tool for managers in business to business manufacturing companies to amplify businessrowth opportunities. Due to limitations inherent in a qualitative case study approach it is not possible to generalize the findings beyond the case company. Moreover, researches in different manufacturing companies are required to improve the generalizability.<\/i><\/li>\n<li><span style=\"font-weight: 600;\">Keywords<\/span><br \/><i style=\"color: #666666; font-size: 11pt;\">Business Growth, Business Model, Product-Service, Servitization<\/i><\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-463329 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-830074 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-471268\" style=\"height: 20px; clear: both; width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-223914 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-807375 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-357411 kc_text_block\"><\/p>\n<p><b>Download<\/b><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-417180 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-557795 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-815062 kc-icon-wrapper\">\n\t\t<a href=\"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-content\/uploads\/2021\/03\/VJM-v3-2017-P3.pdf\" target=\"_self\" title=\"\">\n\t\t<i class=\"fa-file-pdf\"><\/i>\n\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/pages\/2641"}],"collection":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/comments?post=2641"}],"version-history":[{"count":4,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/pages\/2641\/revisions"}],"predecessor-version":[{"id":2648,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/pages\/2641\/revisions\/2648"}],"up":[{"embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/pages\/2629"}],"wp:attachment":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/media?parent=2641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}