{"id":2502,"date":"2021-03-08T14:56:14","date_gmt":"2021-03-08T14:56:14","guid":{"rendered":"https:\/\/mgt.sjp.ac.lk\/vjm\/?p=2502"},"modified":"2021-03-08T14:57:34","modified_gmt":"2021-03-08T14:57:34","slug":"muslim-consumers-purchase-behavior-towards-shariah-compliant-hotels-in-malaysia","status":"publish","type":"post","link":"https:\/\/mgt.sjp.ac.lk\/vjm\/2021\/03\/08\/muslim-consumers-purchase-behavior-towards-shariah-compliant-hotels-in-malaysia\/","title":{"rendered":"Muslim Consumers\u2019 Purchase Behavior Towards Shariah Compliant Hotels in Malaysia"},"content":{"rendered":"<p><section class=\"kc-elm kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-911281 kc_text_block\"><\/p>\n<ul class=\"list4\">\n<li><span style=\"font-weight: 600;\">A. Haque<\/span><br \/><i style=\"color: rgb(102, 102, 102); font-size: 11pt;\">University Malaysia, Malaysia<\/i><\/li>\n<li><span style=\"font-weight: 600;\">N. A. Chowdhury<\/span><br \/><i style=\"color: rgb(102, 102, 102); font-size: 11pt;\">University Malaysia, Malaysia<\/i><\/li>\n<li><span style=\"font-weight: 600;\">F. Yasmin<\/span><br \/><i style=\"color: rgb(102, 102, 102); font-size: 11pt;\">Lincoln University College, Malaysia<\/i><\/li>\n<li><span style=\"font-weight: 600;\">A. K. Tarofder<\/span><br \/><i style=\"color: rgb(102, 102, 102); font-size: 11pt;\">Management and Science University, Malaysia<\/i><\/li>\n<li><span style=\"font-weight: 600;\">Abstract<\/span><br \/><i style=\"color: rgb(102, 102, 102); font-size: 11pt; text-align: justify;\">As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers\u2019 choice of accommodation while travelling. For such reason, the present study has been developed to examine the factors that affect Muslim consumers purchase behavior towards Shariah compliant hotels. Henceforth, a conceptual framework has been constructed based on past literature. The primary data were collected from Muslim travelers specifically in Kuala Lumpur, Malaysia using a self-administered questionnaire. Statistical Package for Social Sciences (SPSS) and Structural Equation Modeling (SEM) were employed to analyze data. Based on the results the aspects of halal image, followed by halal awareness along with religiosity have been found to have profound effects on Muslim consumers purchase intention towards Shariah compliant hotels. Further, purchase intention has a significant effect on purchase behavior towards Shariah compliant hotels. The outcomes derived from this research will be of immense importance for destination marketers as well as hoteliers for crafting effective strategies in terms of meeting the needs of Muslim consumers. At the same time, the study would also facilitate future researchers to undertake more studies in Islamic tourism particularly, Shariah compliant hotels.<\/i><\/li>\n<li><span style=\"font-weight: 600;\">Keywords<\/span><br \/><i style=\"color: rgb(102, 102, 102); font-size: 11pt;\">Shariah compliant hotels, purchase behavior<\/i><\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-920623 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-395947\" style=\"height: 20px; clear: both; width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-315464 kc_text_block\"><\/p>\n<p><b>Download<\/b><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-9792 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-388493 kc-icon-wrapper\">\n\t\t<a href=\"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-content\/uploads\/2021\/03\/6-Islamic-Tourism-Ready-to-print.pdf\" target=\"_self\" title=\"Download\">\n\t\t<i class=\"fa-file-pdf\"><\/i>\n\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[212],"tags":[],"_links":{"self":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/posts\/2502"}],"collection":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/comments?post=2502"}],"version-history":[{"count":3,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/posts\/2502\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/posts\/2502\/revisions\/2505"}],"wp:attachment":[{"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/media?parent=2502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/categories?post=2502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mgt.sjp.ac.lk\/vjm\/wp-json\/wp\/v2\/tags?post=2502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}