Book Launch of “Qualitative Research: A Quick Guide”

The official launch of the book “Qualitative Research: A Quick Guide” took place on 4th October 2024 at the Old Boardroom of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. This significant academic work is co-authored by Prof. Hemamalie Gunatilaka and Mr. Nirmal Chathuranga from the Department of Business Administration, along with Prof. Dushan Jayawickrama from the Department of Marketing.

The event was further enriched by the guest speech delivered by Prof. Prabha Manuratne of the University of Kelaniya, who shared valuable insights into the field of qualitative research. The launch attracted wide participation from the academic community, family members, and close associates of the authors, contributing to the overall success of the occasion.