Research Centre for Business Management – Knowledge Sharing Session

The Research Centre for Business Management (RCBM) of the Department of Business Administration conducted its next knowledge sharing session on 09th March 2023 from 9:00 am to 11:00 am via Zoom. The session was conducted by Prof. P.G.S. Amila Jayarathne, Professor in Marketing, Department of Marketing Management, University of Sri Jayewardenepura, on the theme, ‘Triangulation Approach for Research’. Many parties including the academic members of the Department of Business Administration, academic members of the Faculty, postgraduate students and undergraduate students graced the event. The knowledge shared by the resource person provided valuable insights to the participants in relation to what Triangulation is, the purpose of triangulation and triangulation methods.