The contemporary socioeconomic developments highlight the need for rapid innovation in systems and subsystems in order to interrupt the traditional business processes, practices, and mindsets of people. In this context, our team expects to use ‘research as a tool’ to create and discover new opportunities for innovation and company growth. We believe that the research output of the cluster will enable its members to reframe existing organisational challenges in new and exciting ways. We hope to work collaboratively with industry practitioners to develop research that expands their products and services, business models and people engagement strategies. Facilitation of the research-led teaching culture within the Department is one of the prime objectives of the cluster. We expect to achieve this with the collective effort of academics in related disciplines and industry partners.