BIO
Sachin Wijayasinghe is a Lecturer (Probationary) in the Department of Commerce at the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. He has demonstrated exceptional academic and professional prowess from a young age.
Sachin holds a Master of Science degree from the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, with a Merit Pass and a GPA of 3.95 (2023). He also completed a Certificate in Teaching in Higher Education from the same institution in 2022. He is a Passed Finalist and Associate Member of the Chartered Institute of Marketing (2020). He graduated with a First Class in Bachelor of Commerce from the University of Sri Jayewardenepura, ranking 9th in the Dean’s List and receiving the Dr. Patrick Mendis Prize and Prof. Hema Wijeawardena Gold Medal.
Sachin’s research interests are diverse and impactful. His MSc thesis focused on "Investigating citizen centric approach to smart city development and improvement of quality of life in urban cities of Sri Lanka" (2023), and his Bachelor's thesis explored "The role of multinational companies in enhancing rural livelihoods of Dairy farmers in Sri Lanka" (2019). He has contributed to various journal articles, conference proceedings, and book chapters.
Sachin is actively involved in numerous academic and community initiatives. He serves on the FMSC way forward task force, the Student Support Center, and the Faculty Web Committee. He is also the Senior Treasurer of the Commerce Society and Vice President of the Alumni Association of the Department of Commerce. His role as an academic mentor and committee member reflects his dedication to fostering student success.
Sachin also has a strong commitment to community service, participating as a resource person and adjudicator in various training programs and competitions. He has organized and participated in numerous outreach activities, including leadership training programs for school prefects and leadership campaigns.
Sachin has represented Sri Lanka in several international conferences and programs, such as the Commonwealth Future Leaders Program in South Africa (2020) and the International Conference on Business Management in Australia (2019). His involvement in global platforms underscores his commitment to academic excellence and international collaboration. While Sachin is known for his drive, enthusiasm, and initiative. He excels under pressure, maintaining a high level of organization and diligence. His excellent communication skills, both written and oral, complement his professional and academic capabilities.
Sachin Wijayasinghe’s dedication to academia, research, and community service makes him a distinguished member of the University of Sri Jayewardenepura and a promising candidate for further academic and professional opportunities.
TEACHING INTERESTS
- Microeconomics
- Macroeconomics
- Managerial Economics
- Development Economics
- Theory and Practice of Trade
- International Trade and Economic Relations
RESEARCH INTERESTS
- Smart city development and quality of life improvement
- Role of multinational companies in enhancing rural livelihoods
- Emotional intelligence and customer satisfaction
- Green marketing strategies and consumer behavior
ACADEMIC QUALIFICATIONS
- Master of Science in Management, University of Sri Jayewardenepura, Sri Lanka (2023)
- Bachelor of Commerce, University of Sri Jayewardenepura, Sri Lanka (2019)
PUBLICATIONS
Journal Article
Smart city development and improvement of quality of life in urban cities of Sri Lanka: citizen-centric approach
2024/08/26 Journal of Global Responsibility
Conference Paper
Examining the influence of customers’ ethical beliefs on marketing manipulation adapted within fast food industry of Sri Lanka
2023 5th Commerce Research Symposium
Conference Paper
Identification of the Impact of Emotional Intelligence (EI) of Employees on Customer Satisfaction in the Banking Sector in Colombo District Sri Lanka
2023 5th Commerce Research Symposium
Conference Paper
Investigating environmental corporate social responsibilities on consumers green purchase intention in Sri Lankan supermarket sector
2023 5th Commerce Research Symposium
Conference Paper
Influence of Green Marketing Strategies on Consumer Buying Behaviour of Fast-Moving Consumer Goods
2022/03/25 Annual Research Conference of Sri Lanka Forum of Entrepreneurship
Conference Paper
Factors impacting on the acceptance level of insurance policies by small and medium enterprises in Sri Lanka
2022/03/25 Annual Research Conference of Sri Lanka Forum of Entrepreneurship
Conference Paper
Impact of E-Marketplace Innovations to the Performance of Sole Proprietorship Businesses in Sri Lanka
2022 4th Commerce Research Symposium
Conference Paper
Investigating the Determinants of Entrepreneurial Intention among Management Undergraduates in Sri Lanka
2022 4th Commerce Research Symposium
Conference Paper
Investigating the Influence of Consumer Personality and User Generated Content on Consumer Behaviour of Sri Lankan University Students
2022 4th Commerce Research Symposium
Conference Paper
Investigating the Influence of Consumer Personality and User Generated Content on Consumer Behaviour of Sri Lankan University Students
2022 4th Commerce Research Symposium
Conference Paper
Impact of Sustainable Resource Optimization towards sustainable growth of Non-Banking Finance Institutions
2021 3rd Commerce Research Symposium
Conference Paper
The Impact of Macroeconomic Factors on Non-Preforming loans in Commercial Banks: Evidence from Sri Lanka
2021 3rd Commerce Research Symposium
Conference Paper
Acceptance Level of Insurance Policies by Small and Medium Enterprises in Sri Lanka
2021 3rd Commerce Research Symposium
Conference Paper
Influence of Green Marketing Strategies on Consumer Buying Behavior of Fast-Moving Consumer Goods
2021 3rd Commerce Research Symposium
Conference Paper
The impact of Digital Marketing Strategies to the Performance of Small and Medium Enterprises
2021 3rd Commerce Research Symposium
Conference Paper
Analyzing Individual Traits of Gen Y and Gen Z: Recommendations to Marketing Managers in Sri Lanka
2020 2nd Commerce Research Symposium
Conference Paper
The Roles of Multinational Corporations to Enhance Rural Livelihoods: Cases from Dairy Farmers in Sri Lanka
2019 16th International Conference on Business Management (ICBM), Monash University, Melbourne, Australia
Conference Paper
The role of multinational companies in enhancing rural livelihoods of Dairy farmers in Sri Lanka
2019 1st Commerce Research Symposium
MEDIA APPEARANCES
Web
Smart cities beyond technology - TEDxUSriJayewardenepura
2024.06.18 https://youtu.be/OmmMHD92xIc
Technology is growing at an explosive rate and forms the core of smart city operations. The integration of values and culture breathes life into a city, creating vibrant and cohesive communities capable of withstanding modern-day challenges Sachin Wijayasinghe is a highly motivated individual with a strong academic background and a wealth of extracurricular experiences. Sachin is a passionate sporting athlete whose passion for sports goes beyond competition. He is also an advocate for using sports to promote social change. He is a natural leader, volunteer, and communicator who has held many roles and shouldered numerous responsibilities, including several high-profile events such as the Commonwealth Heads of Government Meeting (CHOGM 2013) and the Commonwealth Futures Program 2020. He is a passionate researcher of development economics, focusing on both rural and urban development. This talk was given at a TEDx event using the TED conference format.