Director of the University Business Linkage Cell (UBL-Cell) of University of Sri Jayewardenepura - The Director of the University Business Linkage Cell (UBL-Cell) at the University of Sri Jayewardenepura (USJ) serves as the primary bridge between the university’s academic research and the commercial industrial sector. The current Director is Dr. Chameera Udawattha, a Senior Lecturer from the Department of Estate Management and Valuation. Role and Key Responsibilities The Director’s mandate is to transform the university’s intellectual property into economic value.

2023.06.01 - 2026.05.04

The Director’s mandate is to transform the university’s intellectual property into economic value. Their primary duties include:Technology Transfer & Licensing: Overseeing the process of moving research-based inventions from the lab to the marketplace. This includes negotiating and signing licensing agreements with private companies. Intellectual Property (IP) Management: Providing guidance on patent consultation and helping researchers protect their innovations through formal IP policies. Industry-Academia Partnerships: Acting as the lead coordinator to build strategic alliances with private and public sectors, ensuring that university research solves real-world industrial problems.Entrepreneurship Promotion: Encouraging a culture of "University Spin-offs" where students and faculty can launch startups based on their research findings.