Mr. Sachin Wijayasinghe

Publications

1. Thathsarani, U. G. S., & Wijayasinghe, S. (2022). Factors Impacting the Acceptance Level of Insurance Policies by Small and Medium Enterprises in Sri Lanka. Asian Journal of Economics, Business and Accounting. October 2022
2. Supun Chamara, Sachin Wijayasinghe and E. Dayarathne (2022). Influence of Green Marketing Strategies on Consumer Buying Behaviour of Fast-Moving Consumer Goods, Annual Research Conference of Sri Lanka Forum of Entrepreneurship held on the 25th of March 2022
3. Savidya Thathsarani, Sachin Wijayasinghe and E. Dayarathne (2022). Factors impacting on the acceptance level of insurance policies by small and medium enterprises in Sri Lanka, Annual Research Conference of Sri Lanka Forum of Entrepreneurship held on the 25th of March 2022
4. Aransana Mahendran, Sachin Wijayasinghe and Vilani Sachitra (**), Analyzing Individual Traits of Gen Y and Gen Z: Recommendations to Marketing Managers in Sri Lanka, Sri Lanka Journal of Entrepreneurship, 2(2), (accepted on 31^st July 2021)
5. Sachin Wijayasinghe and Vilani Sachitra (2021). Corporate Citizenship Behaviour and Rural Livelihoods: A Study on Multinational Corporations in Sri Lanka, Vidyodaya Journal of Management, 7(1), 81-104.
6. Aransana Mahendran and Sachin Wijayasinghe (2020). Analyzing Individual Traits of Gen Y and Gen Z: Recommendations to Marketing Managers in Sri Lanka, 2^nd Commerce Research Symposium, Department of Commerce, University of Sri Jayewardenepura, Sri Lanka, p. 26 (ISSN: 2714-1675)
7. Sachin Wijayasinghe & Vilani Sachitra (2019). The Roles of Multinational Corporations to Enhance Rural Livelihoods: Cases from Dairy Farmers in Sri Lanka, 16th International Conference on Business Management (ICBM), Monash University, Melbourne, Australia, 12-14 December 2019, p.136. 
8. Sachin Wijayasinghe & Vilani Sachitra (2019). The role of multinational companies in enhancing rural livelihoods of Dairy farmers in Sri Lanka, 1st Commerce Research Symposium, Department of Commerce, University of Sri Jayewardenepura, Sri Lanka, pp.19-24 (ISSN: 2714-1675)