Discussion Forum with Alumina: Curriculum Revision of B.Sc. Marketing Management (Special) Degree, Department of Marketing Management, University of Sri Jayewardenepura

The Department of Marketing Management, University of Sri Jayewardenepura organized a
Discussion Forum called as “Stakeholder Consultation Session with Alumina of the Department”
in the process of revising the current curriculum of the B.Sc. Marketing Management (Special)
Degree programme which is targeted to launch in 2020.
The purpose of the discussion is to show case the proposed curriculum of the Degree to the
Alumina members of the Department and to get the insights on their expectations from a
marking graduate who pass out from the Department, challenges that they face when adopting
into the corporate world, and how did they overcome such challenges, and to comment on the
new curriculum by incorporating new trends and opportunities in the market both locally and
globally. The outcome of the discussion is to introduce new course units (subjects), revise the
existing course units to match the curriculum with the latest trends, new knowledge in the
discipline while developing required generic and discipline-specific skills and attitude of the
students. New teaching-learning mechanisms and evaluation techniques are also expected to
adopt while closely collaborating with the Alumina of the Department in order to make sure the
graduates of the Department are suitable for the highly dynamic era ahead
The discussion was held on 24 th Oct 2019 at the Light House Gallery, Colombo with the presence
of Mr. Lalith Sumanasiri, Managing Director, Ogilvy Media, Neo@Ogilvy,; Mr. Darshana
Jayasinghe, Deputy General Manager, Citizens Development Business Finance PLC; Mr. Dilan
Niroshana, Manager – Trade Planning & Marketing Operations, John Keells Holdings; Mr.
Nisha Karunaratne, Assistant General Manager – Marketing, C.W. Mackie PLC; Ms. Manojee
Dabare, Director, Sales Capital Maharaja Organization Limited; Mr. Mangala Perera, Group
Executive Director, C.W. Mackie PLC; Mr. Shalika Suraweera, Senior Manager – Marketing,
Asiri Hospitals; Mr. Oshadhi Withanawasam, Co-Founder Chairman and CEO at TIIKM ; Mr.
Amitha Amarasinghe Digital Marketing Professional | Trainer | COO, Neo@Ogilvy; Mr. Asanka
Udayakumara, Senior Marketing Manager Janet Cosmetics PVT LTD; Mr. Dimuthu Himala
Media Planner, Media Factory; Mr. Nalin Gunarathna, Assistant General Manager, FM Derana;
Mr. Imesh Abeywickrama, Managing Director Reflect Interiors (Pvt.) Ltd ; Mr. Layan
Kodithuwakku Assistant Brand Manager Dialog Axiata PLC; Mr. Sirimevan Senevirathna
Senior Manager-Market insights and customer experience AIA Insurance; Ms. Anuradha
Liyanaarachi Technology Marketer Arimac Digital; Mr. Ruchika Sandakelum, Product
Management Executive Softlogic Retail Pvt. Ltd; the Head of the Department of Marketing
Management ( Dr. Amil Jayarathne), Coordinators of the event (Dr. K P Lalith Chandralal, Dr.
Dushan Jayawickrama and Dr. Asoka Malkanthie) and other academic members of the
Department.