Marketing is a very broad area with a wide array of activities involving the analysis, planning, implementation and control of marketing programmes.
A marketing career offers constant challenges, stimulating problems, the opportunity to work with people, and excellent career advancement opportunities. Graduates who secure the B.Sc. Honours in Marketing Management degree, offered by the Department of Marketing Management will find marketing positions in all types and sizes of institutions.
Our graduates will have marketing careers in:
Advertising, Product and Brand Management, Customer Affairs, Industrial marketing, Digital Marketing, Hospitality Marketing, Marketing Analytics, IT Sector Marketing, Event and Entertainment Marketing, New Product Planning, Physical Distribution, Public Relations, Purchasing, Merchandising, Sales Management, Retail Marketing, Sales Promotion, Supply Chain Management, Wholesaling, Credit Management, and Corporate Social Responsibility, etc.