Evolution
Due to the growing importance of marketing as a field of study and the increased demand from students for studies in marketing, the faculty recognized the necessity of offering a special degree in the field of marketing. As a result, a “Marketing Unit” was established under the Faculty of Management Studies and Commerce in 1994 to offer a B.Sc. degree in Marketing Management. The Marketing Unit was then promoted to departmental status as the Department of Marketing Management in 1996. The degree program was renamed the Bachelor of Science in Marketing Management (Special) Degree in the academic year 2001/2002, with further strengthening of the curriculum. Being updated with new developments in the field of marketing management and to reflect the unique characteristics of the program, presently, the Bachelor of Science Honours in Marketing Management Degree is retained as the official title of the degree program. A number of curriculum revisions have been undertaken since the inception of the degree program, and presently the department offers a comprehensive and up-to-date academic curriculum to equip students with modern marketing theories and practices.
Vision
“Prosper lives through learning”
Mission
“The Department of Marketing Management is committed to develop innovative, dynamic young professionals with state of the art competencies making them change agents in the organizational and societal level. Our philosophy is to disseminate knowledge, attitudes and skills to cater the needs of the industry. The department endeavor to promote research and consultancy in marketing with proactive approaches to issues arising from practice.”
Objective
The main objective of this degree programme is to provide undergraduates with knowledge, talents, skills and attitudes to be marketers who can make a real difference in the consumer and industrial market, profit and non- profit organizations, small and large firms and domestic and international markets by influencing the development of new products and services, supporting the personal development of the people who work for them, reconciling organizational activities with ecological, social and political concerns across the world, adapting to the challenges that come from globalization of the economy and the constant and quick changing pattern of competitive pressures and opportunities.