Asian Journal of Marketing Management is a bi-annual peer-reviewed scholarly journal in the marketing discipline that focuses on current critical substantive issues in the marketing and marketing management in the Asian context. It accepts the diverse range of scholarly papers with a broad scope in marketing discipline and expects to bridge the gap between theory and practice.

Scope of the journal covers: consumer behavior, services marketing, product and brand management, sales management and retailing, sustainability in marketing, methodology and meta-theory of marketing research, international marketing, technology and innovation in marketing, distribution and marketing networks, and marketing analytics.

The journal accepts conceptual papers, empirical papers, review papers, action-research-based papers, and papers with innovative methodologies from the Asian context.

Editorial Team


Prof. K.P.L. Chandralal, Department of Marketing Management, University of Sri Jayewardenepura
Mr. D.T. Rathnayake, Department of Marketing Management, University of Sri Jayewardenepura

Editorial Assistant

Ms. Samudrika Rasanjalee, Department of Marketing Management, University of Sri Jayewardenepura


Step 1
New submission

New submission should be submitted to Upon receiving the manuscript, an email will be sent to the authors confirming the submission.

Step 2
Reviewing Process

If the manuscript is in accordance with the author guidelines and matched with the scope of the Journal, it will proceed to the reviewing process.

Step 3
Receive reviews and revisions

After addressing the comments given by the reviewers the Acceptance/ Rejection Decision is made and communicated.

Step 4
Final proofing

Final proof-read version of the manuscript (Camera-Ready Version), Copyright Agreement, and Author Confirmation should be sent (if accepted)

Step 5
Publish the article

Publish the article in both online and print versions.

Author Guidelines

The editorial team at AJMM works diligently hard to ensure that the content published in the journal is ethically sound and error-free. To that end, the AJMM team developed research and publishing ethics guidelines, and also manuscript submission guidelines, to assist authors in avoiding the most common publishing ethics issues and ensuring that the paper is complete, grammatically correct, and free of spelling and typographical errors.

Click here to Access Author Guidelines