Prof. J. W. Dushan Chaminda

Prof. J. W. Dushan Chaminda

Dean of the Faculty of Management Studies and Commerce

Professor

PhD(Australia); MSc(SJP);B.Sc in Marketing (Special) (SJP)

Academic Qualifications

  • PhD – Swinburne University of Technology, Melbourne, Australia
  • Master of Science in Management – University of Sri Jayewardenepura
  • Bachelor of Science (Marketing Management) Special – University of Sri Jayewardenepura

Academic Work Experience (Latest to Earliest)

Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura:

  • Senior Lecturer: 2009 to date
  • Lecturer (Probationary): 2005-2008
  • Lecturer(Temporary): 2004
  • Tutor: (Temporary): 2003

Teaching and Research Interest

  • Consumer Behaviour
  • Social Marketing
  • Marketing Research
  • Marketing/Marketing Management
  • Consumer Culture Theory (CCT)
  • Consumer ethics
  • Consumer protection
  • Students engagement in learning

Research and Publications

Conference Publications (Latest to Earliest)

  • Jayawickrama, W.D.C., Bedggood, RE & Rosenstreich, D., 2014, The Role of Purchasing in Helping Survivors of Natural Disasters Regain Normalcy: Reflections of Survivors of the Asian Tsunami, Presented at 9th Annual London Business Research Conference, 4 – 5 August 2014, Imperial College London, UK
  • Chaminda, J.W.D.&Samarasinghe G.D., (2010), The Spousal Influence on Consumer Decision Process in Family Purchases; an Empirical Investigation, presented at the International Research Conference of the Sabaragamuwa University of Sri Lanka
  • Warnakulasooriya,B.N.F. &Chaminda, J.W.D., (2009), Influence of Reference Groups on Consumer Involvement of Products that are high in Search Qualities,at the International Research Conference of the 50th anniversary Celebration of the University of Sri Jayewardenepura, Sri Lanka
  • Warnakulasooriya, B.N.F. &Chaminda, J.W.D., (2009), The effect of demographic factors on brand personality: the case in the mobile phone users in Sri Lankan universities, presented at the International Conference on Competitive Management in a Dynamic World, Faculty of Management and Finance, University of Colombo, Sri Lanka
  • Chaminda, J.W.D.&Warnakulasooriya, B.N.F., (2008), Influence of Demographic Factors on Consumer Involvement, presented at the international conference on Humanities and Social Sciences, National Center for Advanced Studies in Humanities and Social Sciences (NCAS)
  • Warnakulasooriya, B.N.F. &Chaminda, J.W.D., (2007), Association of Consumer Involvement and Product Categories, presented at the International Conference on Business Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka
  • Chaminda, J.W.D.& Kumara, K.H.H., (2006), An Empirical Study of Audience Perception on Ethics in Television Advertisements in Sri Lankan Milieu, presented at the International Symposium, Sabaragamuwa University of Sri Lanka
  • Chaminda, J.W.D. &Ratnayake B.R.M.N., (2006), An Empirical Exploration of Undergraduates’ Perception towards Diverse Occupations in Sri Lanka, Presented at the International Symposium, Sabaragamuwa University of Sri Lanka
  • Chaminda, J.W.D., Jayarathne P.G.S.A. & Amarathuge, S., (2006), Tsunami and its Impact on Fisheries Industry in Hambanthota District in Sri Lanka, presented at the International Symposium on Forestry and Environment, University of Sri Jayewardenepura, Sri Lanka
  • Wimalasena, S.L., Kumara, K.H.H. &Chaminda, J.W.D. (2006), Customer Expectations; a Source to be Abused: A Study on Customer Service by Sri Lankan Banks, presented at the International Symposium, Sabaragamuwa University of Sri Lanka
  • Ratnayake B.R.M. N. &Chaminda, J.W.D., (2005), The Preeminence of Social Responsibility Marketing towards Corporate Social Responsibility; a Critical Notional Scrutiny in an Organizational Perspective, presented at the International Conference on Business Management, University of Sri Jayewardenepura, Sri Lanka
  • Ratnayake B.R.M.N., Kumara, K.H.H. &Chaminda, J.W.D., (2005), An Empirical Study on Message Source Attributes Reflected by Children in Television Advertising; An Audience Perspective, presented at the International Research Conference of University of Kelaniya, Sri Lanka

Google Scholar: https://scholar.google.com/citations?user=wyzE1BkAAAAJ&hl=en

ResearchGate: https://www.researchgate.net/profile/Jayawickrama-Dushan-Chaminda

Special Achievements/ Awards (Latest to Earliest)

  • Accredited Teacher by SEDA (Staff and Educational Development Association), U.K.

Contact Details

Email Address: dushan@sjp.ac.lk

Contact Number: 0714011489