As the initial step, before the launch of the program, two briefing sessions were conducted for the mentees and the mentors of the program to be conducted in the first semester of 2023. The mentees of the current program are the third year undergraduates of the Department. A briefing session on the program structure and the process was conducted for the students at the university premises on 29th March 2023. The mentors of the inaugural program were screened from the Marketing Alumni Association of the Department of Marketing Management. The briefing session for the mentors was conducted on the 31st of March at the DHPL Conference Centre, Nawam Mawatha. The session was attended by Dr. Dushan Jayawickrama, Head of the Department of Marketing Management and few other faculty members of the Department, Mr. Darshana Jayasinghe, the President of the Marketing Alumni Association, Mr. Amitha Amarasinghe and Ms. Samudrika Rasanjalee, the programme coordinators and the respective mentors screened for the inaugural programme to be launched by the third week of April 2023.
The Phase 01 of the program accommodated 45 students of the Third year undergraduates of the Department. The program was successfully completed by the 31st of August following feedback sessions with the mentors and mentees in amending the structure of the program for Phase 02.
