Inception 2023 – Personal Grooming in collaboration with Dialog Axiata PLC

The Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura organized a workshop on the 25th of May 2023 in collaboration with Dialog Axiata PLC for the final-year undergraduates of the department under the ‘Inception – 2023’ with the objective of preparing the final year undergraduates of the department for the corporate world prior to beginning their internship. The programme covered the areas of Personal Branding – Brand yourself, Brand Management, Strategy and Research, Strategy Implementation and Operations, and Digital Marketing. The resource persons of the programme were Ms. Supuni Jayaweera, Senior Executive – Engagement and Monetization at, Ms. Nimashi Herath, Marketing Manager – Brand Management, Ms. Shayana Kristeen, Marketing Manager – Brand Management, Mr. Aaqib Reyal , Marketing Manager – Master Brand and Strategy, Mr. Prashan Costa, Senior Manager – Marketing Operations, Mr. Muhammed Gazzaly, Head of Digital Marketing, Mr. Harsha Samaranayake, Vice President – Brand and Media, Ms. Ashani Senaratne, General Manager – Brand Management and, Mr. Biplav Majumdar, General Manager – Customer Value Management.