Postgraduate Diploma in Marketing Management offered by the Department of Marketing Management of the University of Sri Jayewardenepura is tailored for those pursue higher studies in the field of marketing. Also, this provides an opportunity for marketers to enhance knowledge and skills through the blend of theory and practice. Therefore, this programme is useful for managers and executives who are working in any organization because marketing is core to the sustenance and growth of any organization.
Objectives
The postgraduate student who completes the degree will be able to;
- Identify new opportunities in the market and devise effective marketing strategies to capitalize on them
- Analyze the current marketing practices/strategies of organizations and propose alternative approaches to ensure the sustenance of the firm
- Critically evaluate the applicability of theories and models in comprehending contemporary marketing practices and developing more-context specific approaches in solving such issues
- Identify the issues on professional codes of ethics in the area of marketing and perform the role of a ‘marketer’ in an ethical and socially responsible manner
Programme Structure
This is a one year programme and consists of two semesters. In each semester, five courses will be offered.
Course Code | Course Title | Lecture Hours | No. of Credits |
Semester I | |||
PGDMM 1031 | Marketing Theories and Practice | 45 | 3 |
PGDMM 1032 | Consumer Behavior | 45 | 3 |
PGDMM 1033 | a) Integrated Marketing Communication | 30 | 3 |
b) Sales Management | 15 | ||
PGDMM 1034 | a) Management for Marketing | 15 | 3 |
b) Financial Management for Marketing | 15 | ||
c) Economics for Marketing | 15 | ||
PGDMM 1035 | Marketing Research | 45 | 3 |
Semester II | |||
PGDMM 2031 | Product and Brand Management | 45 | 3 |
PGDMM 2032 | Analytical tools for Marketing | 45 | 3 |
PGDMM 2033 | a). Strategic Marketing | 30 | 3 |
b). Marketing Sustainability | 15 | ||
PGDMM 2034 | Services Marketing | 45 | 3 |
PGDMM 2035 | Project Report (Independent Study) | 3 | |
Total Credits | 30 |
Classes : Sundays and Saturday Evenings
Primary Point Of Contact
Coordinator – Mr. Harsha Tissera
Postgraduate Diploma in Marketing Management,
Department of Marketing Management,
Faculty of Management Studies & Commerce
University of Sri Jayewardenepura,
Gangodawila, Nugegoda.
Coordinator: 071 3382233
Department: 011 280 2009
Email: postgradmkt@gmail.com