Postgraduate Diploma in Marketing Management – PGDip (Mkt. Mgt.)

Postgraduate Diploma in Marketing Management offered by the Department of Marketing Management of the University of Sri Jayewardenepura is tailored for those pursue higher studies in the field of marketing. Also, this provides an opportunity for marketers to enhance knowledge and skills through the blend of theory and practice. Therefore, this programme is useful for managers and executives who are working in any organization because marketing is core to the sustenance and growth of any organization.

Objectives

The postgraduate student who completes the degree will be able to;

• Identify new opportunities in the market and devise effective marketing strategies to capitalize on them
• Analyze the current marketing practices/strategies of organizations and propose alternative approaches to ensure the sustenance of the firm
• Critically evaluate the applicability of theories and models in comprehending contemporary marketing practices and developing more-context specific approaches in solving such issues
• Identify the issues on professional codes of ethics in the area of marketing and perform the role of a ‘marketer’ in an ethical and socially responsible manner