BIO

Azeema Rahuman earned her Bachelor of Business Management (Marketing) degree from the University of Kelaniya and her Master of Business Administration from the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura. She currently serves as a Lecturer and brings over five years of industry experience in marketing and business development.

Ms. Rahuman is keenly interested in conducting research in the areas of marketing communication, branding, strategic marketing, and international marketing. Her broader interests also include consumer behavior, digital marketing, sustainability, and industry-academia collaboration. She is committed to integrating practical industry insights into teaching and learning while actively contributing to student development, industry engagement, and collaborative academic initiative