Mrs.

V. G. P. Lakshika

Senior Lecturer Grade II

Department of Marketing Management

pavani@sjp.ac.lk

BIO

Vidana Gamage Pavani Lakshika is a senior lecturer at the Department of Marketing Management, University of Sri Jayewardenepura. She holds an MBA in Marketing from the University of Colombo, where she earned gold medals for her exceptional performance and thesis. She also possesses a First Class Bachelor of Science in Marketing Management from the University of Sri Jayewardenepura.

TEACHING INTERESTS

  • Marketing Management
  • Sales Force Management
  • Retail Marketing
  • Strategic Marketing
  • Marketing Research

RESEARCH INTERESTS

  • Digitalization
  • Sustainability
  • Technology Adoption
  • Social networks and social media influencers

PUBLICATIONS

Conference Paper

Food Neophobia in Tourism: A Bibliometric Analysis Using R Biblioshiny

2024 International Conference on Business Management 2024

Sewwandi, DMP and Banduge, RH and Lakshika, VGP

Conference Paper

Sustainability through Universal Love and Mindful Consumption: Experiences of Sri Lankan Consumer Activists

2021 International Conference on Sustainable Business Management Practices and Social Innovation

Wickramasekara, ES and Lakshika, VGP and Jayawickrama, WDC

Conference Paper

Spirituality, Universal Love and Mindful Consumption: An Examination of Consumption Practices of Sri Lankan Consumer Activists

2020 Marketing Insights 2020: Undergraduate Research Symposium, Department of Marketing Management

Wickramasekara, ES and Lakshika, VG

MEDIA APPEARANCES