Ms.

D. M. P. Sewwandi

Orchid ID 0009-0008-0081-0886

Lecturer Probationary (On Contract)

Department of Marketing Management

piyumisewwandi@sjp.ac.lk

BIO

As a Lecturer (On contract), I am deeply passionate about the pursuit of knowledge and the exploration of new research avenues. My enthusiasm for learning fuels my desire to continually improve and expand my expertise in specific areas of interest. In my role as an educator, I am committed to creating dynamic and engaging learning environments that foster critical thinking and active participation among my students. Outside of the classroom, I am dedicated to conducting rigorous research to further our understanding of various subjects. I thrive on the challenge of exploring new ideas and contributing to the advancement of knowledge in my field.
Driven by a genuine passion for learning and a commitment to excellence, I am deeply invested in nurturing the next generation of scholars. Through mentorship and guidance, I strive to empower my students to reach their full potential and make meaningful contributions to their respective fields.

TEACHING INTERESTS

  • Services Marketing
  • International Marketing
  • Product and Brand Management
  • Advanced Marketing Management

RESEARCH INTERESTS

  • Consumer Thinking
  • Consumer Psychology
  • Consumer Attitudes and Beliefs
  • Digital User Content
  • Bibliometric Analysis

ACADEMIC QUALIFICATIONS

  • Marketing Management (Special), University of Sri Jayewardenepura, Sri Lanka (2023)

PUBLICATIONS

Journal Article

Consumer ethnocentrism and purchase intention: A multidimensional analysis of domestic product preference in Sri Lanka

31/12/2025 Peradeniya Management Review

Sewwandi,Piyumi; Banduge, Hansaja

Journal Article

Mapping the Evolution of Food Neophobia in Tourism: A Bibliometric Review and Emerging Research Directions

2025 South Asian Journal of Management

Sewwandi, D. M. P., Banduge, R. H., Lakshika, V.G.P.

Journal Article

Omnichannel Integration and Positive Word-of-Mouth: A Study of Colombo Supermarket Consumers

2025 Asian Journal of Marketing Management

Sewwandi, D.M.P., & Banduge, R.H.

Conference Paper

Food Neophobia in Tourism: A Bibliometric Analysis Using R Biblioshiny.

2024/02/29. 21st International Conference on Business Management

Sewwandi, D.M.P., Banduge, R.H., Lakshika,V.G.P.

Conference Paper

Influence of Omnichannel Integration on Positive Word of Mouth among Supermarket Consumers: With Special Reference to Colombo District, Sri Lanka

2024 24th Faculty of Management Studies and Commerce Research Session

Sewwandi, D.M.P., & Banduge, R.H.

Conference Paper

The Influence of User Generated Content on Clothing Shopping Purchase Intention in Young Customers in Sri Lanka

2023/07/12 The Undergraduate Research Symposium

Sewwandi,D.M.P.,Warnakulasuuriya,B.N.F.,

MEDIA APPEARANCES