Miss.

R. M. K. Samudrika Rasanjalee

Lecturer (Probationary)

Department of Marketing Management

samu.rasanjalee@sjp.ac.lk

BIO

R.M.K.S. Rasanjalee earned her Master of Business Administration from the Postgraduate Institute of Management, Sri Lanka with a sound thesis on Spirituality, Moral Identity, and Sustainable Consumption Intention. Ms. Rasanjalee currently serves as a Lecturer (Probationary) attached to the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. Her research interests are in the areas of consumer behavior, sustainability, spirituality, and morality, product branding, and services marketing. She is pursuing her research work in journal publications, while continuously working on collaborative research to widen her contributions to both academic and research fields.

TEACHING INTERESTS

  • Product and Brand Management
  • Services Marketing
  • Digital Marketing
  • Consumer Behavior
  • Sustainability Marketing

RESEARCH INTERESTS

  • Consumer behavior
  • Sustainability
  • Spirituality and Morality
  • Product branding
  • Services marketing

ACADEMIC QUALIFICATIONS

  • Master of Business Administration, Postgraduate Institute of Management, Sri Lanka (2021)
  • Bachelor of Science in Marketing Management (Special) Degree, University of Sri Jayewardenepura, Sri Lanka (2017)

PUBLICATIONS

MEDIA APPEARANCES