BIO

Senior Prof. D.S.R. Samarasinghe is a distinguished Senior Professor in the Department of Marketing Management at the University of Sri Jayewardenepura. Holding a Ph.D. in Multidisciplinary Management, awarded in 2014 by the University of Sri Jayewardenepura, Senior Prof. Samarasinghe has developed a profound expertise in the areas of Strategic Marketing and Green Marketing. The expertise in academic and professional endeavors are centered on the integration of sustainability into marketing practices, fostering strategies that not only achieve business success but also contribute positively to environmental and societal well-being. With a commitment to academic excellence and innovation, and is dedicated to mentoring future leaders in the field and advancing the discipline through both research and practical application.