BIO
Mr. Harsha Tissera is a distinguished Senior Lecturer (Grade II) at the University of Sri Jayewardenepura. He holds a Master of Business Administration from the Postgraduate Institute of Management. As an Associate Member of the Sri Lanka Institute of Marketing, he has also enhanced his teaching expertise with a Certificate in Teaching in Higher Education from the Staff Development Center at the University of Sri Jayewardenepura. Since joining the university in 2011, Mr. Tissera has progressed through several academic roles, being promoted to Lecturer in 2013 and advancing to Senior Lecturer in 2018. His academic and professional journey demonstrates a deep commitment to excellence in marketing education and a strong foundation in both teaching and research.
TEACHING INTERESTS
- Marketing Management
- International Marketing
- Brand Management
- Sales Management
RESEARCH INTERESTS
- Brands and branding
- Digital and social media marketing
- Consumer behavior
- Consumer online behavior
- Consumer identity and self-congruence
PUBLICATIONS
Conference Paper
Self-congruence and Emotional Brand Attachment: Experience of Young Sri Lankan Smartphone Consumers.
2020 South Asian Journal of Marketing
Conference Paper
Impact of Green Marketing Attributes on Consumers Purchase Intention: with Special Reference to Supermarkets in Colombo District
2019 6th International Conference on Poverty and Sustainable Development . Colombo.
Conference Paper
Antecedents of Undergraduates’ Demand for Smartphones: Empirical Evidences from Sri Lankan State Universities
2018 6th International Conference on Marketing. Hanoi.
Conference Paper
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: with Special Reference to FMCG in Sri Lankan Supermarkets
2017 International Conference in Technology Management. Colombo