The Department of Marketing Management successfully hosted Marketing Insights 2025, the annual Undergraduate Research Symposium, as part of the International Conference on Business Management (ICBM) 2025 on February 18, 2025. This event provided a prestigious platform for selected undergraduate students to showcase their research studies, which they had completed as part of their degree program.
Marketing Insights 2025 offered a valuable opportunity for students to present their research findings, contributing to the advancement of marketing knowledge and industry practices. The symposium highlighted their analytical skills, critical thinking, and innovative perspectives on contemporary marketing challenges, bridging the gap between academic research and real-world applications.
The research presented at the symposium was categorized under three key areas, each addressing critical aspects of modern marketing. Digital Frontiers – Unraveling Consumer Mindsets focused on understanding consumer behavior in the digital era, shedding light on evolving purchasing patterns and decision-making processes. Destination Dynamics – Marketing Tourism & Hospitality explored innovative strategies to enhance tourism and hospitality experiences, offering insights into how marketing can shape and elevate the industry. Brand Chronicles – The Power of Influence & Storytelling examined the role of branding in the digital age, emphasizing the impact of narratives and influencer marketing in shaping consumer perceptions and brand loyalty.
Marketing Insights 2025 successfully celebrated academic excellence, research innovation, and future thought leadership, reinforcing the department’s commitment to fostering high-quality research and professional development among undergraduate scholars.
