5th Commerce Research Symposium
5th Commerce Research Symposium (CRS) held on February 26, 2024, at the Faculty of Management Studies and Commerce, USJ with the collaboration of the 20th International Comference of Business Management (ICBM) 2024 undergraduates’ research day. Mr. Kusal Nissanka, Head of Finance and Administration, Colombo Stock Exchange and Dr. Thilini Kaushalya, Senior Lecturer of the Department of Commerce served as the session chairs. The 5th CRS’s abstract book consisted with 30 top level undergraduate research under the splendid supervision of the academic staff of the Department. List of the abstract is given as follows:
| Assessing the Factors Affecting to the Adaptability of Virtual Banking, in Relation to Western Province Sri Lanka; After the Covid-19 Pandemic Achila Wijesuriya, Ayoma Sumanasiri |
| Investigate the Influence of Viewer’s Perception of Television Networks’ Corporate Social Responsibility on Corporate Brand Image of TV Channels in Sri Lanka Bhagya Kularathne, Vilani Sachitra |
| Examine the Factors Affecting Customer Satisfaction of Plus-Size Women’s Clothing: Referring to Generation Y and Z in Sri Lanka Chamali S. Hapugahapitiya, Vilani Sachitra |
| Examine the Determinants of Entrepreneurial Growth: Special Reference to Food and Beverages SMEs in Sri Lanka Chathura Adhikarinayke, Ravindu Kulawardena |
| The Influence of Mindfulness on Academic Performance of Undergraduates with Special Reference to the University of Sri Jayewardenepura D.N.I.K. Wijesinghe, G.A.T. Kaushalya |
| Examining the influence of customers’ ethical beliefs on marketing manipulation adapted within fast food industry of Sri Lanka Dharaniya Sivakumar, Sachin Wijayasinghe |
| Identify the Determinants of Entrepreneurial Intention of School Leavers in Sri Lanka Dinuli Odara Suhadini, Vilani Sachitra |
| An Examination of the Impact of Waste Management Practices on the Financial Performance of Small and Medium Tea Exporting Enterprises in Colombo District Geema Jeewandara,Ayoma Sumanasiri |
| Digital Marketing as a Tool to Enhance Customer Engagement in the Hotel Industry: Special Reference to the Western Province of Sri Lanka Imanka Mudalige, Ayoma Sumanasiri |
| Investigating the Factors Influencing the Use of E-Wallets among Young Adults in Sri Lanka Inesha Dilshani, Ravindu Kulawardena |
| Examine the factors that influence the adoption of Eco-friendly practices in paddy cultivation in Sri Lanka K.R.K. Perera, Amesh Pathirana |
| Examine the Impact of Cost Control Techniques on Profitability; Special Reference to the Listed Material Companies in Sri Lanka Kaushalya Sewwandi, G.A.T. Kaushalya |
| The Role of Microfinance Institutions for Enhancing Women Self-employment in Kurunagala District Lahiru Edirisinghe, Ayoma Sumanasiri |
| Investigating the influence of green banking on the financial performance of licensed commercial banks in Sri Lanka during the economic crisis Madhuka Nilanthi, Amesh Pathirana |
| Identification of the Impact of Emotional Intelligence (EI) of Employees on Customer Satisfaction in the Banking Sector in Colombo District Sri Lanka Mathusha Satheeskumar, Sachin Wijayasinghe |
| Brand Personality and Customer Emotional Branding in the Mobile Phone Market in Sri Lanka Nadeesha Liyanage, G.A.T. Kaushalya |
| Examine the Factors influencing intention to engage online jobs by Middle-aged, Differently Abled Women in Sri Lanka Nawodana Nethsarani, Ayoma Sumanasiri |
| Sustainable Resilience – Exploring Survival Strategies and Sustainability Initiatives of Tea Factories During Fuel Crisis in Ratnapura District, Sri Lanka Niwanthika Wicramasinghe, Ravindu Kulawardena |
| Investigating the factors influencing employment intention in the agricultural sector; Study on educated youth in Sri Lanka Prabodha Sandeepani, Amesh Pathirana |
| Investigating Determinants of Women Behavioral Intention to Adopt Mobile Banking Services in Sri Lanka Rumesa Dilhari Handuwala, Vilani Sachitra |
| Investigating Determinants of Elder’s Behavioral Intention to Adopt E-Commerce in Sri Lanka Sachini Bandara, Ravindu Kulawardena |
| Investigating the Factors Affecting the Sri Lankan Farmers’ Readiness for Retirement Planning with Special Reference to Kurunegala District Sachini Umayangana, G.A.T. Kaushalya |
| An Investigation of the Impact of Using Greenwashing as a Marketing Strategy on the Consumer Buying Decision of Green Products in Sri Lanka Sakuni Ayanthika, G.A.T. Kaushalya |
| Identify the Factors Motivating Use Green Banking Products of Selected Bank Customers in Sri Lanka Shashitha Sandeepa, Vilani Sachitra |
| The Impact of Personality Traits on Job Satisfaction of Operational Level Employees in the Banking Sector, with Special Reference to Sri Lanka Shehani Jayakody, Ayoma Sumanasiri |
| Investigating influence of environmental corporate social responsibilities on consumers green purchase intention in Sri Lankan supermarket sector T.M.K.G.C.B Thennakoon, Sachin Wijayasinghe |
| Examine the influence of industry 5.0 marketing strategies in the banking sector in Sri Lanka Udara Shavindi, Amesh Pathirana |
| Factors Affecting Work-Life Balance Among Internship Students in Sri Lankan State University Upeksha Madhuwanthi, Ravindu Kulawardena |
| Investigate the influence of financial literacy on performance of SMEs’ in Kalutara district Warsha Thilakarathne, Amesh Pathirana |
| Investigation of Factors Influencing Intention to Use Omni-Channel Retailing: Refer to Younger Generation in Sri Lanka Wishadi Wimukthika Wijemanna, Vilani Sachitra |
