Marketing Insights 2023: The 5th Undergraduate Research Symposium

The Department of Marketing Management, University of Sri Jayewardenepura successfully hosted Marketing Insights 2023: The 5th Undergraduate Research Symposium on 11th July 2023, showcasing cutting-edge insights and innovations in the field of marketing. The event garnered overwhelming success, attracting enthusiastic participation from students, faculty, and industry professionals alike.

The Symposium commenced with an inaugural session and Mr. Sirimevan Senevirathena, Chief Marketing Officer, Pan Asia Banking Corporation PLC delivered an inspiring keynote address during the inauguration session. The Symposium featured three engaging track sessions, namely ‘Track 01- ServiceScape and Branding: Exploring Services Marketing and Branding Strategies’ , ‘Track 02 – Insights and Influence: Exploring Consumer Behavior and Communication Strategies’ , ‘Track 03-‘Sustainability and Digitalization: Navigating a Sustainable Future and Digital Strategies’ ,each dedicated to specific aspects of marketing. These sessions allowed attendees to delve deeper into diverse marketing themes, unveiling the latest trends and research findings that could shape the future of the industry.

The the success of this event was made possible by the tireless efforts of the Chair of the conference, Ms. Pavani Lakshika, Senior Lecturer, and the Conference secretary Mr. Chathuranga B.T.K, Lecturer (Probationary) with the continuous support received from the faculty members of the Department of Marketing Management.