Mr.

B. T. K. Chathuranga

Orchid ID 0000-0001-5875-7151

Lecturer (Probationary)

Department of Marketing Management

btk@sjp.ac.lk

BIO

B. T. K. Chathuranga is currently serving as a lecturer (Probationary) at the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. He holds a B.Sc. Marketing Management (Special) degree from the University of Sri Jayewardenepura and is currently reading for his master’s degree at the University of Colombo.

TEACHING INTERESTS

  • Consumer Behaviour
  • Marketing Management
  • Sustainability Marketing
  • Personality and Skills Development

RESEARCH INTERESTS

  • Consumer Behaviour
  • Consumer Identity
  • Travel and Tourism
  • Sustainability Marketing

ACADEMIC QUALIFICATIONS

  • B.Sc. Marketing Management (Special), University of Sri Jayewardenepura, Sri Lanka (2017)

PUBLICATIONS

Journal Article

Investor Reactions to Sovereign Debt Restructuring: Empirical Evidence from Sri Lanka

2025/2/13 South Asian Journal of Management

RMRP, Wijesooriya; SDL, Kongahawatte; TMS, Peiris; BTK, Chathuranga

Journal Article

Investigating perceptions of Sri Lanka’s Tourism Image via Travel Blog Narratives: A Netnographic Examination

2025-08-22 Sri Lanka Journal of Social Sciences

Lalith Chandralal, W. D. C. Jayawickrama, L. H. T. De S. Wickramasooriya, D. T. Rathnayake, B. T. K. Chathuranga

Journal Article

The evolving role of AI and ML in digital promotion: a systematic review and research agenda

2024/12/12 Journal of Marketing Analytics

Lakshika, V.G.P., Chathuranga, B.T.K., Jayarathne, P.G.S.A.

Journal Article

Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers’ and retailers’ perspectives

2022 South Asian Journal of Marketing

Amila Jayarathne, P.G.S., Chathuranga B.T.K., Dewasiri N.J., Rana Sudhir

Journal Article

A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism

2022 Sri Lanka Journal of Marketing

Mirando, U.J., Dabare, P.U.I., Chathuranga, B.T.K.

Journal Article

Capital Structure and Firm Performance: How Does Marketing Expense Interact?

2021 Asian Journal of Economics, Business and Accounting

Wijesooriya, R.M.R.P., Chathuranga B.T.K., Peiris T.M.S.

Conference Paper

Factors Influencing Consumer Adoption of E-Payments: With Special Reference to Sri Lankan Electricity Bill Payers

2021 International Conference on Sustainable Business Practices and Social Innovation

Fernando, M.H.M., Jayawickrama, W.D.C., Chathuranga B.T.K.

Journal Article

Book Review: Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Herman Kartajaya and Iwan Setiawan, ISBN: 9780470598825 (Wiley, 2010, 188 pages, Paperback)

2020 South Asian Journal of Marketing

Chathuranga B.T.K., Jayarathne P.G.S.A., Jayawickrama W.D.C.

Journal Article

Religious Orientation and Alcohol Purchase Intention: an Empirical Investigation of Sri Lankan Male Consumers

2020 Vidyodaya Journal of Management

Chathuranga, B.T.K., Rathnayake, D.T.

Journal Article

Multi-Sensory Brand Experience and Impulse Buying Tendency: An Exploration of Sri Lankan Supermarkets

2019 International Journal of Trend in Scientific Research and Development (IJTSRD)

Chathuranga, B.T.K., Lakshika, V.G.P.

Conference Paper

Impact Impact of Religious Orientation on Alcohol Purchase Intention: With Reference to Sri Lankan Male Alcohol Consumers

2018 International Research Symposium on Social Sciences and Humanities (IRSSSH) 2018: Towards a Sustainable Future

Chathuranga, B.T.K., Rathnayake, D.T.

Conference Paper

‘I am a University Student’: Symbolic Consumption Manifested through Identity Transformation as University Students’

2018 6th International Conference on Marketing

Chathuranga B.T.K., Rathnayake D.T., Jayawickrama W.D.C.

Conference Paper

Impact of Multi-Sensory Brand Experience on Impulse Buying Tendency: With Special Reference to Super Markets in Sri Lanka

2018 11th international research conference, General Sir John Kotelawala Defence University

Chathuranga, B.T.K., Lakshika V.G.P.

MEDIA APPEARANCES