ME-Expo 2017 - the Industrial Exhibition of Department of Business Economics

BEC 3324: Managerial Economics course offered by the Department of Business Economics provides an understanding of the application of economic theory in order to achieve organisational objectives most efficiently and effectively. The course is offered to six departments of the faculty, and more than 600 students are following it.

As part of the continuous assignments, an industrial exhibition, ME-Expo 2017, took place on 31st March 2017 at the premises of the Faculty of Management Studies and Commerce.

The objectives were to give an understanding of the practical application of economic tools in a business firm’s decision-making and to improve the various data presentation skills and other communication skills of the undergraduates.

Students were required to select a product or a service from the industry and conduct an in-depth consumer survey on that product or service. Thereafter, the students were expected to analyse the data and information and present their findings at this industrial exhibition through a poster. The key areas covered were Demand Estimation and Demand Forecasting.