Department of Business Economics was able to successfully organize a guest lecture under BEC 3340: Managerial Economics on Research Methods for Innovations. The event was held on 3rd January 2019 at the Prof. K.A. Munasinghe Hall of the Faculty of Management Studies and Commerce.
Thereby, Mr. Waruna Kathriarachchi, Associate Director of Consumer Insights-Quantitative Research, Nielsen Company Lanka Private Limited delivered the guest lecture. The objective of this guest lecture series was to expose the third-year undergraduates in practical aspects of demand estimation for an innovative product.