J’PURA EXPO 2022
The foreign exchange crisis and the shortage of foreign reserves were among the most pressing economic challenges faced by Sri Lanka. The persistent trade deficit further intensified this situation, highlighting the urgent need to strengthen the country’s export sector and improve its ability to capture opportunities in global markets.
Sri Lanka possesses significant potential to expand its presence in international markets if the economy is managed strategically in line with current global market trends. However, potential exporters continue to face several long-standing challenges, including limited awareness, difficulties in finding buyers, inadequate infrastructure, and insufficient institutional support. In this context, it became important to create a platform to promote public dialogue on export potential, increase awareness, and support the export industry through knowledge sharing and practical guidance.
Recognising these national priorities, the Department of Business Economics, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, conducted J’PURA EXPO 2022 as an export-promoting initiative aimed at supporting Sri Lanka’s export-oriented development.
J’PURA EXPO 2022
J’PURA EXPO 2022 was successfully held on 5, 15, and 17 December 2022 at the University of Sri Jayewardenepura premises and Mihilaka Medura, BMICH, Colombo. The series of events brought together students, academics, industry representatives, entrepreneurs, and other stakeholders to discuss and promote export development in Sri Lanka.
- Website Launching Ceremony: An initiative to support export-related awareness and information dissemination.
- Export Policy Review Forum: A platform for dialogue on policy issues related to export promotion and economic recovery.
- Foreign Employment Awareness Programme: A session aimed at improving awareness of opportunities and issues related to foreign employment.
- Product Fair: A platform for showcasing products and promoting market-oriented engagement.
- Common Awareness Programme: A knowledge-sharing initiative to support broader awareness of export-related opportunities and challenges.
Through this initiative, the Department of Business Economics contributed to promoting export awareness, supporting enterprise development, and encouraging dialogue on the role of exports in addressing Sri Lanka’s broader economic challenges.
